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Embute Labs: where scientific rigour meets real-world execution
A boutique consultancy for the questions that don't fit a template — emerging technology and management strategy, led by people who've done the research themselves.
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Writing.
Longer-form thinking on extended reality, physiological signals, and translating research into things people use.
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Why I'm co-founding AHUL
AI systems can reason, generate, and act — but they're still blind to the human in front of them. That's the gap AHUL is built to close.
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Why I'm starting this blog
A place for longer-form thinking on extended reality, physiological signals, and building research-grounded products.
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Signals, not screens: a way to think about XR
If we treat extended reality as a screen strapped to the face, we miss the point. The interesting surface is the human in the loop.
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